- Identifying who is attending and where they are from
- Understanding where attendees are with their sales
- Understanding the way that attendees sell currently
- Identifying what attendees are aiming to achieve from the workshop
2. Effective Sales Context, Benefits and Objectives
- Putting effective selling in context
- Understanding the business benefits of effective sales
- Identifying all of the outcomes that can be achieved through effective selling
- Prioritising objectives and adapting a strategic approach to effective selling
3. Lead Generation
- Defining sales and the difference between sales and marketing
- Understanding the principles and benefits of accurate targeting
- Establishing that sales people should be selecting their prospects
- Identifying the lead generation initiatives available to sales people and how to most effectively implement them
- Understanding the benefits of good lead management
4. Motivation & State
- Understanding why it is that sales people need to be motivated
- Understanding how to motivate ourselves and the people who sell for us
- Establishing the importance of being in the right state when we are selling
- Exercises to establish that we are in control of our state
- Understanding the critical importance of revenue generating roles
5. Effective Opening Structure
- Establishing the importance of having a structure for conversations with prospective customers
- Introducing AIDA
- Getting decision makers interested in our offering and qualifying sales opportunities
- Getting prospective customers wanting your solutions
6. Effective Closing
- Understanding the importance of, and how to identify buying signals
- A response for every objection we will ever encounter
- Identifying negotiation opportunities and being better negotiators
- The most powerful close in the world ever
Get in touch with Effective Marketing
To find out more about how Effective Marketing's services could benefit you in your business call Effective Marketing now on +44 1273 807737, WhatsApp on +44 7871 263275 or email us.
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